Practical Product Owner Workshop: Deliver What Your Customers Need

Does this describe your product ownership predicament:

  • You are supposed to be the product manager, product owner, and business analyst. You might even juggle different responsibilities for multiple teams.
  • You struggle to read your customer’s mind and deliver a product that delights them.
  • You aren’t sure you’re making the right decisions for the product or the team.
  • You’re not collaborating with other stakeholders enough or effectively.
  • Your collaborators have different ideas about the level of features they define with you. Some want to define buttons. Some define epics you don’t understand.
  • You don’t have collaborative discussions with other stakeholders. You hear requests for constant change or philosophical debates about the value of the project.

If so,  you need this Practical Product Owner workshop. You will learn:

  • Reduce the number of meetings you have to have with your stakeholders, clients, or customers that seem to circle again to decisions you thought you already made.
  • Only work on features the customer finds most valuable.
  • Work in an agile way, showing value every day.
  • Avoid other people thinking about the design, rather than the problem
  • How to help the product proceed in the direction that returns the most value.

I’m partnering with Marcus Blankenship to provide you the best training and coaching we can. Marcus has been a product owner as a consultant, so he knows the successes and pitfalls of product ownership.

We focus on helping companies cultivate the skills needed to make Agile projects successful.

  1. The differences between a project manager, product owner, and product manager. How to know which role your team should play.
  2. How to build an agile product roadmap
  3. How to value the items in the roadmap. What stories make sense now, later, and never.
  4. When to update the roadmap
  5. How to build a backlog from the roadmap
  6. How to accommodate change in the backlog and the roadmap (and why these are two different problems)
  7. How to help your everyone (stakeholders and the project team) see the big picture and how that picture evolves from each feature. (Also called, “connecting the dots.”)
  8. How to avoid the “You gave me what I wanted, but it’s not what I needed” problem

We’ll cover how you can be an agile product owner and have a successful relationship with the product manager, the team, the customer, and across the organization. We are limiting the number of participants to 10 people so that we can create a successful learning experience for you. During the 6 weeks of our workshop, you will work on your actual projects, so you will learn by doing.

This training is for:

  • Product owners
  • Project and Product Managers
  • Consultants who play the product owner role
  • DevLeads and Development Managers who play the Product Owner role
  • Departments who are asked to represent their needs to development teams
  • Business Analysts who “fill in” for the product owner

Here’s what you’ll learn in each session:

  • Session 1: Titles and how to decide what you are. Principles of agile and lean. Apply those principles to creating the big picture roadmap.
  • Session 2: Roadmap to backlogs. Stories, story mapping. Done. Your users.
  • Session 3: Value your stories. When and how to use estimation. Cost of Delay. The difference between the project portfolio and your product’s roadmap/backlog.
  • Session 4: See progress: Accepting stories, demos, measurements. What to use as feedback for you, the customers, the project team, anyone else.
  • Session 5: PO and servant leadership. Meetings, retrospectives, planning, and when to use which kind of meeting.
  • Session 6: Common tips and traps of product ownership.

We limit the participation to 10 people. That way, we have enough time to discuss and work through your issues.

We’ll meet these days for the training: Aug 23, Aug 30, Sep 6, Sep 13, (skip a week) Sep 27, Oct 5. These are all Tuesdays, except for Oct 5 which is a Wednesday. We will meet at 2pm Eastern. This is a virtual workshop. You can join from anywhere as long as you have an internet connection.

We’ll meet these days for the in-person coaching: Aug 26, Sep 2, Sep 9, Sep 16, Sep 30, Oct 7 at 2 pm Eastern, 11 am Pacific.

Johanna helped me to take technical leadership techniques I thought that I knew and learned how to apply them more effectively. Johanna brings a unique set of skills, an effective style, and an excellent base of experience to her writing, her presentations, and her coaching and consulting engagements. Johanna can help teams work better.” Steve Berczuk, Principal Engineer at Fitbit

“I could not be happier to be working with you, Marcus. I look forward to our talks, and I always leave feeling encouraged, empowered, and that I have the tools I need to take my next steps.” – Jonathan Wold, XWP

I asked many questions in our training. I received many answers. I liked the fact that we had real life examples and could discuss our situations at work. Our homework was based on our work, which I found helpful. The workshop was useful because we could apply many of the concepts to our daily tasks.” — Marcelo Leonetti,  Product Owner

Super early bird price, valid until June 17, 2016: $2000

Early bird price: $2200, June 18 – July  16, 2016, or until we fill the workshop. 

Just in time price: $2500, July 16 – August 22, 2016, 9am Eastern, or until we fill the workshop:

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  1. Gretchen Swapp


    I have registered for the Practical Product Owner Workshop: Deliver What Your Customers Need class & need a receipt for the company. I know I’m registered because Johanna & Marcus each emailed me. I checked privacy settings & all should be good.

    Can you please resend?

    Thank you!

    • johanna

      Hi Gretchen, I am sending a receipt now. I thought Stripe did this automagically. I will also check my settings in case other people need receipts.



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