According to my colleagues inside organizations, we are officially in a buyerseller's market for technical jobs. They are reporting it's difficult to find people, and they want to know how to make the jobs attractive.

I don't claim to know a lot about sales (just enough to keep myself in business!), but here's the one thing I do know: you can't sell something you don't believe in. That means that the job you're looking to fill has to "offer an opportunity" (that's an Adler quote) to someone; that you respect the job to market it well, and that you respect your organization enough to market the organization (you, your team, and your organization) well.

When I'm done with the series, I'll post the links here.

Labels: attractive job

posted by Johanna Rothman at at 12:38 PM | link |