If you are like many hiring managers I know, you don't like to write job ads. You find them boring to write. When they are boring to write, many candidates find them boring to read.
You don't have to make your ads boring. Have you read Pradeep Soundararajan's ad for his VP? Here is his blog post about it, Beating the industry average and hiring smarter people.
Go read the ad and return. I'll wait a minute or two. Watch his video.
Do you see how Pradeep incorporates his culture into his ad and his video? This is what hiring for cultural fit is all about.
Pradeep read my first hiring book and was highly influenced by it. I improved the cultural fit part and updated the how-to-write-an-ad chapter in Hiring Geeks That Fit.
Don't write boring ads unless you are part of a boring company. It's okay then. But, I bet you are not doing boring things. I bet you do exciting things.
Show your excitement. Show the results you want in an ad. Make the ad about the opportunity the candidate will discover in a job with you.
Don't make the ad about the benefits. Don't “sell” the company. Sell the job. If you have a great job that's an opportunity, that's all you have to do.
Of course, if you have a boring job that's not an opportunity, you might have to sell the benefits, because that's all you have to offer. If you are a hiring manager, you might want to change that. Just a thought.
Make your job ads reflect the opportunity you are offering and your culture. Maybe your culture isn't quite like Moolya's. But, I bet it's not too button-down. Don't make a button-down ad if your culture isn't button-down. Make your ads reflect your culture and see what happens. For guidance, read Hiring Geeks That Fit.