Survey About New Product Development Practices

A colleague of mine, Brad Goldense, does a biannual survey about new product development practices. It's time for another one. Here's what he says:

Is Product Development important to you and your company?  Take advantage of this opportunity to participate in this important research, and receive our report at no charge.  There is no cost to participate.

Every two years, Goldense Group, Inc. (GGI) conducts industry-wide research on product development practices and metrics.  The 2004 Survey (GGI's 4th Survey) focuses on product selection, intellectual property and top corporate metrics.  Over 150 companies are currently participating in this research, so this is an opportunity for you to be part of a sound, statistically valid research effort on some key areas faced by industry.

Time is of the essence! Our final deadline to complete the survey is July 16.  The survey will take you less than 45 minutes to complete.

What's in it for you to participate?  Get these key benefits for you and your company from GGI's most powerful survey theme to date. 

• Learn the range and average of industry processes, tools, and technologies to select innovative new products.
• Learn which commonly used tools and techniques are believed to foster the most innovation early in product development.
• Learn which commonly used tools and techniques are believed to generate the most registerable intellectual property.
• Learn the range and average of industry practices used to identify, select, and manage intellectual property.
• Understand the relationship, similarities and differences, between the selection of products and/or intellectual property in industry.
• Understand the most popular measures used in R&D across companies.
• Document and/or rationalize your current practices by thinking through and completing the survey questionnaire.
• Benchmark your practices in product selection, intellectual property, and usage of metrics to a representative statistical sample of companies.
• Stimulate creative thinking about how your organization can improve its product development and intellectual property practices.
• Have your finger on the pulse of industry in some key areas that make and create value in corporations.
• Receive GGI's 40-50 page "Executive Summary" containing Observations, Analysis, and Graphics of each area surveyed. 

The table of contents of the survey is as follows:

• Respondent Profile
• Product Selection Process
• Product Selection Tools
• IP Management Process
• IP Management Tools
• Top Corporate Metrics Used in Industry RD&E

GGI's survey reports, performed every other year to insure quality, have consistently been viewed as having very high "perceived value" from top management and product development professionals.  The final "Executive Summary" report, which you receive free for participating, is due out in October.  So take advantage of this biennial opportunity and get your survey in before July 16.  Help your career and your company by moving to the forefront of best product development practices.

If you need a copy of our survey, go to http://www.goldensegroupinc.com/biannual-RCG.shtml.  And please call us if you have any questions or suggestions.

GGI's survey reports, performed every other year to insure quality, have consistently been viewed as having very high "perceived value" from top management and product development professionals.  The final "Executive Summary" report, which you receive free for participating, is due out in October.  So take advantage of this biennial opportunity and get your survey in before July 16.  Help your career and your company by moving to the forefront of best product development practices.

You can download the PDF here or use the link above.

In case you're wondering, I get a chance to read the survey when he's collated all the information.