Sometimes, I’ve found stock (equity) to be a motivating factor in an offer. But in my experience, it’s turned out to be more cynicism-creating (hey, it’s a blog, I get to make up words) than motivating. My good friend and colleague, Stever Robbins, has just written a great article about equity-based compensation. If you’re a hiring manager, read it and decide what you’re going to do. In particular, please explain to candidates the potential downside, not just the upside to candidates. If you’re a candidate, consider stock as part of a total package, and if you’re cynical about the stock value, explain what you do want to your potential hirer.