2024.22 Effective Public Speaking Blurb

My podcast this week is from the speaking book. Which now has a title and blurb!

I always prefer to write a title and a blurb before I start writing a nonfiction book. When I do, I can create the user journey. (See How to Start a Nonfiction Book to Educate, Inspire, or Influence Your Ideal Reader to Act.) While I tried, I couldn't do that with this book, so I started to write chapters instead. (I have over 50 rejected titles.)

Now that I have a title, I can write faster. I'm very happy about that.

The podcast:

The Transcript:

I’m Johanna Rothman, and this is Johanna’s Writing WIP for June 7, 2024, where I read an excerpt of just a minute of some writing in progress. This is from the speaking book.

I’ve been cycling through the writing so I could write a title and a blurb. I am happy to report I finally have both.

The title is: Effective Public Speaking: Content Marketing to Show Your Expertise

The blurb:

Are you looking to market your expertise? If you published a book or want to build your brand, public speaking works. But you've sat through too many presentations where the speaker did not deliver on the title's promise. Or the speaker might have had great content, but you could barely stay awake to hear it. Or the speaker promised a great session but didn't manage their time for the content and questions. No wonder so many people fear public speaking.

It's time to reframe your approach to public speaking.

You can design and deliver a presentation that educates, informs, and inspires your audience. That design can help you turn your fear into excitement. In turn, your excitement means your audience will want to buy your books, products, or services.

There’s more to the blurb, but this is already too long.