My podcast this week is from Effective Public Speaking. He said the book was good as it was (it helped the ideal reader, etc.). However, it didn't specifically speak to my intended audience: writers and consultants who realize they are entrepreneurs. Face palm!! So I'm cycling back through the book and threading those ideas into the text. I started with the introduction.
This is totally normal for me. While I have no idea how other writers write books, I always iterate back through the various chapters and thread more specific information into the book.
Enjoy!
The Podcast:
The Transcript:
This is 60 Seconds of Writing in Public with Johanna Rothman for March 21, 2025, where I read an excerpt of just a minute of some writing in progress.
This is from the Effective Public Speaking book.
Are you a consultant or writer–an entrepreneur–who wants to let people know about your services or books? If so, you've probably heard that you should speak to market your expertise.
That's true. Content marketing via public speaking helps writers (nonfiction and fiction alike) and consultants grow their “platforms.” A platform is the way you reach your ideal buyers–those readers and clients–learn about your expertise.
Effective public speaking helps entrepreneurs build their platforms. Those platforms then allow the writer or consultant to attract their ideal buyers. Yes, writing also helps entrepreneurs build their platforms, but public speaking helps potential buyers make a personal connection with you, the speaker.
Speaking works for entrepreneurs.
The Video:
Here's the link for the video.