My podcast this week is from the Effective Public Speaking book. I am in technical review. That's the part of the book writing process that tells me if I messed anything up.
Enjoy!
The Podcast:
The Transcript:
This is 60 Seconds of Writing in Public with Johanna Rothman for May 16, 2025, where I read an excerpt of just a minute of some writing in progress.
This is from the Effective Public Speaking book.
Trap: You Pay for the Infomercial
Every so often, I receive emails from some World Famous Person or their admin. The email says something like this:
“Because you're a leader in your field, World Famous Person wants to interview you for this serious-sounding radio or television program. You have your choice of several radio or television packages, starting at a mere $2500 for an hour with World Famous Person. After we publish your interview, you can then use this valuable resource on your website.”
Remember this: Money always flows to the person who provides the value. If you have to pay for this kind of interview, it's not an interview. It's an infomercial for the other person.
Worse, it's promotion–not content marketing. World Famous Person's audience is not your ideal audience.
Read the email, smile to yourself, and then toss that email in the trash.
The Video:
The video is here.