As a consultant, I create many kinds of information products: both writing and speaking. I use the ideas of experiments and finalization to decide what to ship and when. That allows me the most flexibility in my product development. However, too many organizations don’t differentiate between what they need to ship as experiments and when […]
This week, my podcast has what I just wrote in the speaking book. Enjoy! The transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s WIP for February 9, 2024, where I read an excerpt of just a minute of some writing in progress. This excerpt is from the speaking book, as yet untitled.
I’m continuing the experiment into 2024 for several reasons: If you want to write more, you don’t need to write a lot at one time. I discovered that even if I get to Thursday afternoon, I can always write 100 words. That helps me make progress on some item/work in progress. I started this experiment
My last 60 seconds of WIP for 2023: The transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s WIP for December 28, 2023, where I read an excerpt of just a minute of some writing in progress. This excerpt is from a book about presentation skills for consultants, managers, and writers. Speakers hear
When I saw the McKinsey report on “developer productivity,” I shuddered. First, that makes no sense in a collaborative team. Second, there’s no way to measure such a thing as developer productivity, despite what McKinsey says. (I’m not linking to the report, because the advice is so bad.) Then I read Lorin Hochstein’s brilliant assessment
After I spoke with Chad and Jeff on the previous podcast, Deep Dive into Successful Independent Consulting with the Agile Wire, we spoke all about the idea of building products, starting with consulting-based products. See Building the Right Product with Johanna Rothman. Some of our discussion points: Consulting products: how to think about products for
I had a terrific time speaking with Jeff and Chad on the Agile Wire: Successful Independent Consulting with Johanna Rothman. (That’s the video link.) We discussed many things: Fees and why some clients want us to float their money and what to do instead. Marketing is an ongoing and continual activity Jeff has a hack
You might wonder why I don’t start writing a proposal with a title. In my experience, a great title is something I need to ponder and experiment with. I do often start with a placeholder title. When I developed this multitasking talk, I used this title: Stop the madness. End the multitasking. That was a
Your bio establishes your expertise, authority, and credibility in your field. If your conference proposal has a speaking experience field, use that field to explain your expertise, authority, and credibility. I like to think of the bio and speaking experience fields as ways to connect with and invite the right people to your session: These
You know who your audience is because you framed the proposal. You started with outcomes, and you refined those outcomes when you wrote the abstract. Now it’s time to complete the rest of the proposal, excluding your bio and the title. Bios and titles are different from the rest of the proposal. (Those will be