My podcast this week is from the Effective Public Speaking book. Yes, I'm rewriting the introduction to make it more relevant. I suspect I will also find a new chapter title when I'm done writing.
Again, this is totally normal for me and how I write books.
The Podcast:
The Transcript:
This is 60 Seconds of Writing in Public with Johanna Rothman for March 28, 2025, where I read an excerpt of just a minute of some writing in progress.
This is from the Effective Public Speaking book.
Writers–both fiction and nonfiction–have expertise in what and how you write. Consultants have expertise that solves their potential clients' problems.
In addition, because books and consulting services are products, these people also have expertise in the way they frame their ideas for their ideal audiences.
Don't believe me? Try this little experiment. Think of three specific people:
- A fiction writer whose books you read as soon as you can get the book.
-
A nonfiction writer whose books you read as soon as you realize they have a book precisely about your current problem.
-
A consultant whom you've seen speak (live or on video). Or, you've read one or more of their books.
What do those people have in common? Their unique author or expertise voice. I'm not talking about the timbre or pitch of their literal voice. Instead, I mean how they frame their ideas, both in writing and in speaking. Often, that includes telling stories to explain those ideas.
The Video
Here's the video link.