My podcast this week is from the Effective Public Speaking book. While I'm not a fan of the term, “thought leader,” a lot of people aspire to be one.
Enjoy!
The Podcast:
The Transcript:
This is 60 Seconds of Writing in Public with Johanna Rothman for June 27, 2025, where I read an excerpt of just a minute of some writing in progress.
This is from the Effective Public Speaking book.
Become a Thought Leader
The more you speak–and this goes for writing, too–the more people see you as a “thought leader.” I would rather be a thought-provoker, but that's me.
When you're a thought leader, people think of you first. That's ideal if you're trying to use content marketing to sell books or your services.
Two weeks after I started my consulting business, I received a package in the mail from my father-in-law, Sam. It was a self-published three-ring binder with a sticker on the front that said, “Howard Shenson's Guide to Consulting Success.”
I called my in-laws to thank them. That's when Sam said, “I saw this guy speak at an event. I was so impressed with him that I bought his book for you.”
Now, think about that. That's the value of thought leadership and content marketing.
The Video:
The video link is here.