This week's podcast is from the Effective Public Speaking book. As of this morning, I have four more chapters to review and then, the book is off to the copyeditor.
Enjoy!
The Podcast:
The Transcript:
While you might want to speak about your general expertise, many speakers prefer to narrow their topics to their specific expertise. That's called “subject matter expertise.”
Fiction writers have a wide variety of subject matter expertise. Because they wrote their books, they know how they created their characters, settings, and worlds. For example, if you write murder mysteries, you might know about quick-acting poisons. Fantasy writers often have extensive magic systems. Historical fiction writers often possess a deep understanding of the specifics of a particular time period and location.
Everything that's specific to your books is part of your subject matter expertise. That's a form of information and entertainment. And maybe a little problem-solving for people like me who slept through much of high school history.
Nonfiction writers and consultants also have subject matter expertise. That's because they have expertise specifically focused on solving real-world problems for their ideal readers and clients. That's information and problem-solving. Audiences also enjoy the expertise more when you can add a little entertainment to a presentation. Consider images or quotes that reflect your content, not just your presentation style.
The Video:
Here's the link to the video.