After I spoke with Chad and Jeff on the previous podcast, Deep Dive into Successful Independent Consulting with the Agile Wire, we spoke all about the idea of building products, starting with consulting-based products. See Building the Right Product with Johanna Rothman. Some of our discussion points: Consulting products: how to think about products for […]
I had a great time discussing Free Your Inner Nonfiction Writer with Mark Leslie Lefebvre on Episode 316 – Free Your Inner Non-Fiction Writer with Johanna Rothman. I met Mark back in 2017 when I attended an Anthology workshop from the nice folks at WMG Publishing. I sold two short stories at that workshop, my
I had a terrific time speaking with Jeff and Chad on the Agile Wire: Successful Independent Consulting with Johanna Rothman. (That’s the video link.) We discussed many things: Fees and why some clients want us to float their money and what to do instead. Marketing is an ongoing and continual activity Jeff has a hack
Everyone’s got an email list these days. And thankfully, most people use email vendors of some sort. That’s because an email list is the most valuable marketing tool a business can have. Why? Because the email subscribers chose to be on that list. That’s permission-based marketing. Yet, some email tool vendors think you should “clean”
One of the themes that runs through the Successful Independent Consulting: Relationships That Focus on Mutual Benefit is: “Invite people to your newsletter.” Why? Because those people gave you permission to market to them. Your subscribers don’t have to like everything you write—as long as they like most of what you write. Or that you
I had a blast with Tammy and Tim on the podcast (#88). We spoke about many topics: Consulting and marketing Women and computer science Writing and my workshops and books We spoke about writing earlier in the show, but at about minute 50, we spoke a lot more about writing. We laughed a lot!