2026.24 Treat All Plans as Experiments and Bets

network of feedback loops

My podcast this week is from the Continual Planning book. Enjoy!

(I use a frame to embed the podcast into this post. Some RSS readers and some email clients do not show that. If you see nothing after “The Podcast,” please click through to this post. Or, look for “Writing in Public with Johanna Rothman” in your favorite podcast app.)

The Podcast:

The Transcript:

This is 60 Seconds of Writing in Public with Johanna Rothman for August 28, 2026, where I read an excerpt of just a minute of some writing in progress.

This is from the Continual Planning book.

We live in an ever-changing world. Our liking or not liking change is irrelevant. We need to adapt to our reality. That means we cannot allow our old ideas to degrade or slow a team, a product, or the entire organization.

Since we have too little certainty for long and extensive plans, why bother trying to make those plans work? Instead, we can treat all plans as short experiments and bets.

I am not saying that you should “move fast and break things.” Not at all. I am saying you should plan as little of your product development as possible to learn and validate as fast as possible.

Notice that I said, “product development.” You might be able to use these ideas for iterating through a manufacturing engineering process–but not the manufacturing itself.

The Video:

The video link is here.

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