Public Speaking Myth Nine: I Have Nothing to Say
If you focus your writing or consulting, you might not think you have anything to say to “everyone.” You might even feel some imposter syndrome.
That’s a myth, because the most effective public speakers choose one aspect of their expertise to highlight. Just one.
Use your expertise to niche down to a specific topic. That will make it easier for you to tell stories and use your enthusiasm.
You do not need to speak to “everyone.” But your ideal audience wants you to share your expertise. That expertise will give you plenty to say.
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