My podcast this week is from the Continual Planning book. This is my first draft of the description, the text that goes on the back of the book. It's a first draft because it doesn't get to the point fast enough. But as a first draft, it can guide my writing, which is why I write the description before I write much of the book.
Yes, if you're wondering, I've been writing “around” this book for years, as I blog. But there's a lot of content on my blog that will not make it into this book. That's totally fine. My blogging explained to me what I was thinking. And offered you alternative ways to consider how you plan, etc.
Depending on how you read this blog, you might see a frame below the “Podcast” heading. Or you might see a black or white space instead of the podcast itself. If that's what you see, please click through to the podcast or the video. Thanks.
The Podcast:
The Transcript:
This is 60 Seconds of Writing in Public with Johanna Rothman for June 12, 2026, where I read an excerpt of just a minute of some writing in progress.
This is my first draft of the back of the book description for the continual planning book.
At every level of every organization, people spend enormous amounts of time planning. But what kind of return do they get for all that planning?
Too often, the answer is nothing useful. The same old ideas circulate around the backlog, the roadmap, and the strategy. Instead of looking forward to work, everyone feels the weight of all those old ideas—and the delays of waiting for the delivery of that work.
The old ideas were great when you had them. However, most of the old ideas have outlived their usefulness. Aging ideas often lack value because time marches on. Nothing is the same anymore.
Instead of living with the sunk cost fallacy of those old ideas, you can shorten all the feedback loops so you can adapt and thrive—and capture the customers you want to serve.