Project Lifecycles

newsletter

Want More Predictability? Ask About Investment and Value, Not Cost

This is Johanna Rothman’s July 2025 Pragmatic Manager newsletter. The Unsubscribe link is at the bottom of this email. Mike, a new senior leader, wants to know when Engineering will deliver specific projects. He would prefer more accurate estimates, but he’s okay with relative sizing, such as: Small projects: Not more than a quarter (12

MPD, risk

A Little Scree About AI and the Hard Parts of Product Development

There’s all kinds of hype every single day about AI taking the place of programmers. That reasoning infers that typing is the hard part of product development. Nothing could be further from the truth. Here are the hard parts of product development: Understanding what the customers want. Often, the customers don’t know until they see

Scroll to Top