I am so pleased to announce that my newest book, Effective Public Speaking: How to Use Content Marketing With Stories to Show Your Value, is out everywhere.
If you write books or consult as part of your income, this is the book you need to up your content marketing game.
I wrote this book because the big problem with writing or consulting is this: How do you move past invisibility? How can your idea readers or clients discover you? That's the discoverability problem.
Discoverability Gets More and More Difficult
I am extremely fortunate. When I started my consulting business, I was not even aware of my “competition.” How was that possible? Because we barely had websites in 1994. Search was not a real thing back then.
Now, everyone has a website. But a site does not make a human connection with your ideal readers and buyers. Even writing alone is not enough of a human connection.
Instead, people make human connections when they see and hear us. That's the value of public speaking. That connection helps your potential buyers learn to trust you, learn from you, and eventually, buy from you.
Content marketing in the form of writing and speaking works.
This book contains everything you need to start and then maintain an effective speaking career.
Not excited about speaking? I understand that. You don't have to jetset around the world to speak. (Even though I love that!) Instead, you can choose some small number of carefully curated presentations, panels, or other speaking engagements to help your buyers discover you.
Do not be a best-kept secret. If you do not yet have enough readers or buyers, learn to engage your audiences with effective public speaking.
Buy Effective Public Speaking Now
Go here to learn more: Effective Public Speaking: How to Use Content Marketing With Stories to Show Your Value
And I wish you the best in your speaking career.