Lisa Haneberg, in her post, How do we define a job – Part 2, develops a prototype for a job posting. She does a great job. She starts with a main attractor, adds in the essential qualities, preferences, and skills, and talks about who should not apply.A job description is not an ad. Posting a job description is not the same as posting an ad. If you’re not posting ads, why not?
It’s not easy to write an ad (although I did devote a whole chapter to it in Hiring the Best …). But you need to write an ad to attract the most suitable candidates, and to prevent the unsuitable candidates from applying.
Here’s the template for an ad. The real key for compelling ads is to work on the writing.