According to my colleagues inside organizations, we are officially in a seller's (candidate's) market for technical jobs. Managers report it's difficult to find people, and they want to know how to make the jobs attractive.
I don't claim to know a lot about sales (just enough to keep myself in business!). Here's the one thing I do know: you can't sell something you don't believe in. That means that the job you're looking to fill has to fulfill these criteria:
- You're offering an opportunity to the candidate, not just a job or a role.
- You have enough respect for the job that you are willing to market it well.
- You also respect your organization enough to market the organization (you, your team, and your organization) well.
When hiring managers do that, they can find the people they want.
The Entire Make Jobs Attractive Series:
- Making Jobs Attractive, Part 0
- Making Jobs Attractive, Part 1: Offer an Opportunity
- Making Jobs Attractive, Part 2: Respect the Job to Market it Well
- Making Jobs Attractive, Part 3: Market the Job Before the Interview
- Making Jobs Attractive, Part 4: Market the Job During the Interview
- Making Jobs Attractive, Part 5: Market the Job After the Interview
- Making Jobs Attractive, Part 6: Market the Job From Offer to first Day
Isn’t that a seller’s market? Surely a buyer’s market is one which favours the buyer, hence one where the commodity in question is plentiful.
Yes, it’s definitely a seller’s market right now, not a buyer’s market.
You two are correct! Thanks for the help.