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newsletter

Want More Predictability? Ask About Investment and Value, Not Cost

This is Johanna Rothman’s July 2025 Pragmatic Manager newsletter. The Unsubscribe link is at the bottom of this email. Mike, a new senior leader, wants to know when Engineering will deliver specific projects. He would prefer more accurate estimates, but he’s okay with relative sizing, such as: Small projects: Not more than a quarter (12

MPD, risk

A Little Scree About AI and the Hard Parts of Product Development

There’s all kinds of hype every single day about AI taking the place of programmers. That reasoning infers that typing is the hard part of product development. Nothing could be further from the truth. Here are the hard parts of product development: Understanding what the customers want. Often, the customers don’t know until they see

management, MPD

How to Link the Team’s Measures to What Managers Want

Your managers want to measure all kinds of interesting pieces of data to run the company well. Much of that is reflected in your organization’s Profit and Loss (P&L) statement. (There’s a great site with an explanation of a P&L statement.) Notice any organization’s three big numbers: Revenue, all the operating expenses, and net earnings.

agile, MPD

How About We Move Fast and FIX Things?

I use many apps on my Mac, iPad, and iPhone. There is clearly something in the air because, during the past three weeks, most of them broke. Here’s a partial list: The password manager (on all three devices, with at least 4 failure modes) Two different health-based apps Various kinds of email-based apps What do

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