Tim, a fellow consultant, explained he’d taken a transatlantic flight to deliver a keynote at a conference. I asked, “How was the business class on that airline?” He said, “I don’t know, I flew coach.” It was at least a nine-hour flight for him. Surprised, I asked, “Why?” “The conference told me they could not […]
In several recent conversations, new nonfiction authors and consultants asked how to best use their time to promote their book or consulting business. Some people asked if they should run ads or otherwise promote their books. (Promotion works differently for fiction. This post is just for nonfiction.) That’s when I asked if they knew the
While I’m an extrovert (words just come out of my mouth sometimes), I’m not always comfortable speaking with people I don’t yet know. However, I want to make a real connection with other people. It doesn’t matter if I’m writing, speaking, or networking. I still want that real connection. I use stories and examples to
At a recent conference, one of the attendees, Dave (not his real name), said, “I really liked some of your answers at the panel this morning. How much do you charge to speak?” I said, “Thanks. I charge based on several factors—” He interrupted me and said, “No, it’s an hour—or maybe, a half-day max.
Several newish writers have asked me how to help their readers find their writing. What they’re doing does not seem to work. They write on LinkedIn and on other social media sites. But the people they want to attract to their writing do not seem to find it. That’s the writer discoverability problem. Every writer
Several times in the past few months I’ve looked for a specific book because of an article I read or a podcast I heard. (That’s a big thumbs up for marketing.) But the book was only available in hardcover or paperback. Why? Some indie authors say that potential readers can “search on my blog for
This is the September 2024 Pragmatic Manager Newsletter, from Johanna Rothman. The Unsubscribe link is at the bottom of this email. After reading last month’s newsletter about sneaky problems that reappear, a savvy project manager, Eric, sent me this question. “My problems don’t reappear because I solved part of them. I can’t solve anything at all.
Many of my consulting and job-searching colleagues feel stuck in finding clients or jobs. Social media used to work, but it doesn’t anymore. But people actually have more options for discoverability (aka marketing) than ever before. That’s writing, speaking, and connecting people who might not know about each other. The more we write, speak, and
Today, I received four emails from people who want to sell me something. I can’t tell what that is, because they’re being oh, so coy, about what they’re selling. But they want me to sign up on their calendars for “just 30 minutes.” One of them told me, “It will be worth your while.” Since
Susan, an experienced senior leader, wondered what to do. Her company’s market was on a roller coaster. Increased revenue meant a lot more customers, who clamored for more features. So, the product leaders pressured the teams to deliver faster. But she’d been in a roller coaster situation before. After two years of stupendous growth, revenue leveled off in just one