Author name: Johanna

I help you identify and solve the problems that prevent you from releasing systems, hiring the right people, deciding which project to work on next. I take a pragmatic approach: what will work best for you, now? Some people call me a focuser. Some call me an accelerator. When I work with people, first we define our goal together. Typically, it's to get a better product out the door faster. I work with my clients to help managers figure out how to do the managing better, and how the technical contributors can contribute better, not to create a by-the-book system. I work with you, your staff, and your current product development practices. Together, we learn what works well for you and what doesn't. I believe in changing only what needs to be changed at the current time, to maximize your success. We work together to develop a blueprint for the future, and to build in capacity to recognize and implement change.

MPD, podcast

2026.07 Writing Secrets Introduction

This week’s podcast is from a new book: Nonfiction Writing Secrets: How to Write Better, Finish Faster, and Publish More Often. I had an opportunity to offer an exclusive book in a Storybundle later this spring. Because I use continual planning for my business, I realized I could offer this book. That means I have […]

MPD, podcast

2026.06 Continual Planning Introduction Part 1

This week’s podcast is an early part of the Continual Planning book. I thought this was the Introduction when I wrote it. Maybe, maybe not. (Insert laughter here.) The Podcast: The Transcript: This is 60 Seconds of Writing in Public with Johanna Rothman for March 13, 2026, where I read an excerpt of just a

MPD, podcast

2026.05 Planning Miracle Happens Here

The Writing in Public podcast returns! Life, including many travel changes, etc, interrupted my normal schedule. But I’m back and starting a new nonfiction book about continual planning. Enjoy! The Podcast: The Transcript: This is 60 Seconds of Writing in Public with Johanna Rothman for March 6, 2026, where I read an excerpt of just

MPD, writing

Why Writing Feels So Hard and Why AI Is Not the Answer

I’m close to the end of teaching my last Free Your Inner Writer workshop. I started the workshop by challenging everything my students have learned about writing their entire lives. And these last two weeks are where they try to make it all happen. This time in the workshop is where they struggle the most.

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