I had a wonderful time with Nigel Rawlins on his Wisepreneur podcast: Johanna Rothman Independent Consulting: Principles That Outlast Every Trend. We had a wide-ranging conversation about many aspects of consulting. But I seemed to intrigue him the most with the ideas in the image above. (Yes, that’s in Successful Independent Consulting and I offered […]
Have you ever negotiated a consulting proposal or a new job? If so, you might have heard the (untrue) problem that there is not enough money for your proposal or what you want for salary. There is almost always enough money. (Self-funded startups might not have enough money, but those companies rarely want to hire
Maybe you’ve had this conversation with a manager: You want to do something that costs some money. Maybe go to a conference, bring in some training, or something a little out of the ordinary. The manager says, “No, that costs too much.” Or, as a consultant, a manager says, “Your proposal is too much for
This is Johanna Rothman’s April 2026 Pragmatic Manager Newsletter. The Unsubscribe link is at the bottom of this newsletter. During a recent conference, I was on a panel with some really smart colleagues. One of the first audience questions was, “What’s your most valuable management tool?” Some of the other panelists mentioned how they use
Tim, a fellow consultant, explained he’d taken a transatlantic flight to deliver a keynote at a conference. I asked, “How was the business class on that airline?” He said, “I don’t know, I flew coach.” It was at least a nine-hour flight for him. Surprised, I asked, “Why?” “The conference told me they could not
In several recent conversations, new nonfiction authors and consultants asked how to best use their time to promote their book or consulting business. Some people asked if they should run ads or otherwise promote their books. (Promotion works differently for fiction. This post is just for nonfiction.) That’s when I asked if they knew the
While I’m an extrovert (words just come out of my mouth sometimes), I’m not always comfortable speaking with people I don’t yet know. However, I want to make a real connection with other people. It doesn’t matter if I’m writing, speaking, or networking. I still want that real connection. I use stories and examples to
At a recent conference, one of the attendees, Dave (not his real name), said, “I really liked some of your answers at the panel this morning. How much do you charge to speak?” I said, “Thanks. I charge based on several factors—” He interrupted me and said, “No, it’s an hour—or maybe, a half-day max.
Several newish writers have asked me how to help their readers find their writing. What they’re doing does not seem to work. They write on LinkedIn and on other social media sites. But the people they want to attract to their writing do not seem to find it. That’s the writer discoverability problem. Every writer
Several times in the past few months I’ve looked for a specific book because of an article I read or a podcast I heard. (That’s a big thumbs up for marketing.) But the book was only available in hardcover or paperback. Why? Some indie authors say that potential readers can “search on my blog for